APPTIVY (renamed Digital Learning Pills or DLP) is a Madrid- and Manila-based edutech venture that develops video-rich mobile apps for applied learning. By combining industrial-scale video production with participative “always there” mobile technologies, DLP delivers the kind of learning that changes beliefs, attitudes and behavior essential for personal success. DLP targets the elusive, but very saleable (US$ 11B annual sales) value proposition of self-help: we will change habits. For more about Digital Learning Pills, please visit http://digitallearningpills.com/